Friday 30 August 2013

GOOGLE PANDA, PENGUIN & PHANTOM: ROAD TO RECOVERY



Search engine giant Google has confirmed the update of the latest Panda in the week of July.  During the July update, many webmasters were anticipating the recoveries of ranging levels, which was believed to match up with what Google's Webspam Head - Matt Cutts explained about the “softening” of Panda. This has been the first ever rollout of the new and refined Panda, which can take 10 days to fully roll out.
Google has undergone a sea change in recent years. Latest in vogue, the Panda and Penguine updates by Google, it may sound quite fascinating but they have spelt doom for scores of websites as far as their search engine ranking is concerned.
For more than a decade, zillions of the people with small businesses have reckoned on Google to get noticed by  relevant people and cultivate. Earlier, there were people started to flood their websites with irrelevant and sometimes the low-value content, consequently, giving the unproductive results. But, with the advent of Panda and Penguine update two years back, it has managed to tackle the issues by penalizing websites with low-content quality and poor user experience. Penguin update was specifically targeted at black-hat SEO techniques such as keyword stuffing and link building scams in order to lessen the effect of spam. Over 65% of the SEOwebpreneurs were negatively impacted by this update.
Panda and Penguine has been adjudged as the smartest tools for Google SEO, making the web a better platform for us to get noticed and grow. All you need to bear some key points in mind that- Chiefly, content quality must be revered, one doesn’t need to stuff the websites with low-end content, and it is highly recommended to keep updated your website with rich content at regular intervals. Secondly, any technical error must be avoided. Like, if one is not technologically sound, better to take the assistance of SEOprofessional service provider in getting HTML scripting and coding job done.  Make sure that you are well connected on your website using the popular networking platforms like Facebook, Twitter, Pinterest at regular intervals.
At the same time, one need to avoid some things like working hard on the relevant keywords to get an accurate result. You may behave like a spammer, well, another such thing need to expel. Try not to link up with any random website by commenting on websites and forums, that may be considered as fabricated. Lastly, need to wary of the fraudulent SEO providers, who claims to give you higher ranking in quick time, be cautious.

                                               





Friday 16 August 2013

Benefits grooming with eCommerce Development Solutions



To stay ahead of your competitors, ecommerce can be the best platforms which offer many booming opportunities to strengthen your business and client’s base. In recent years, there are more than thousands of ecommerce websites which are now established. People today are more interested in shopping online and utilizing an internet for various purposes, so expanding your business online will provide you many business opportunities to enhance the productivity of your business.  Undoubtedly, a website functions as one of the important tools for your business. A potential customer will look upon your website initially, in order to know about your company and services. However, if your ecommerce website is designed feebly with extraneous content and graphics, it will leave a bad impact on them.
In order to compete in this online marketing media, you may need to get your online outlet designed very user friendly along with informative content. Ecommerce Development solutions are practiced and offered by many leading companies. However, to enjoy real benefits and opportunities with latest techniques, you may have to strive hard to find a leading company. What features the companies would embed while offering premium ecommerce development services? Their solution will include-

Designing and architectural, payment gateway and secure transaction process, account management, e-commerce security, content management, storefront hosting, client relationship management, inventory and catalogue system, OsCommerce Solutions and many more.
Likewise, there are many benefits that one can experience by employing ecommerce development services offering leading companies. 
 Advantages of Ecommerce Development solutions are-
Enjoy Global Marketing- In order to set up your business online, you must get familiar with your customer’s taste and demands. Through this, you can reach to your audiences globally by providing what they require. No matter where your organization is located, but you can attract your audiences from every part of the world.
Online Store Accessibility- You must make sure that your services are accessible all the year round and 24 hours a day. Through this, the enterprisers can remain in touch with their consumers all the time.
Benefits of SEO- Optimize your website through an SEO technique. Moreover, all the ecommerce applications are user friendly.
Easily Customizable- Under ecommerce development services, an individual can easily modify the content, increase or decrease it with an ease.
Prepare Overall Report- The clients will be able to track the overall sales report along with the user’s interest. Besides this, it will also help you increasing the business revenues.
Thus, every ecommerce website should be designed very user friendly; must possess seamless navigation path and should be attractive enough to draw the attention of your audience globally. So, search for a professional company which can offer you perfect ecommerce develop